Novelty Aliganj

About Us

Novelty Aliganj is North India's first single screen cinema hall to have Qube Cinema 4K 3D systems.  We are also proud of using Dolby Atmos Digital Sound System With 4-way speakers ( First time in U.P. )

Novelty Thetare Aliganj LucknowDolby Atmos at Novelty Theatre AliganjThis super audio-visual combination is a treat for cinema-goers in Lucknow, India.

Novelty Aliganj is a division of MOTOR SALES LTD. since 1999. MOTOR SALES started in the year 1955 with a TATA Motors dealership for Uttar Pradesh. Mr Ajay Gupta, Managing Director of the group of companies, has been continuously updating the cinema hall with top class technology. More:

Barco DP4K-32B

The top of the line Barco DP4K – 32B brings stunning images in enhanced 4K (Four times full HD) combined with ultimate brightness and vibrant colour accuracy time after time. This projection system – with 33000 lumens is the world’s brightest projector as per Guinness Book of Records.It gives razor sharp movie experience with ultra-sharp colourful picture quality. Barco in Novelty-Aliganj is guaranteed for an unequal, premium cinema experience.

Dolby Atmos Sound system

Dolby Surround 16 Sound System at Novelty Aliganj LucknowNovelty Aliganj’s Dolby Atmos Sound system with 4- Way  speakers -(First time in U.P.) is the latest sound system introduced by world renowned Dolby Laboratories Ltd., USA. Besides 52 speakers for right & left stereo sound, the 16 overhead speakers which are more than double the number of speakers installed in any single cinema screen, delivers more natural & realistic sound field which is moved anywhere in the theatre creating Atmospheric sound. Experience to hear the whole picture.

Krishna Quinette Seats

At par with multiplexes' audience, who crave for luxury and comfort during cinema viewing, Novelty Aliganj is equipped with comfortable Rocker Seats supplied by Krishna Quinette Seats in Joint venture with Quinette Gallay of France. It is the third largest seating company in the world.

JBL Speakers

Novelty Aliganj is equipped with 60 JBL speakers of U.S.A., marketed by Harman Electronics in India.

JBL stands for Quality sound. Tremendous Tonal Clarity, Crisp Clearance, Hi-frequency Response, Clear Midrange and Robust Base, are synonyms of JBL!

Volfoni 3D Technology

Volfoni 3D technology used at Novelty Aliganj LucknowAt Novelty Aliganj, we have Volfoni 3D System in tune with our Barco projector for a stunning 3D clarity onscreen!

Volfoni is endorsed by major Hollywood Studios for this Higher 3D Quality.

Harkness Silver Screen

Again, at par with multiplexes, the audience eye-catcher in Novelty-Aliganj is silver screen of Harkness make. Harkness Screens of Ireland is the world's largest manufacturer of projector screen surfaces. This screen with 240 gain is excellent for 3D and 2D movie format.